As a radio station, Studio Brussel not only brings the music to the listener, they also want to know how the listener is affected by that music. For that purpose we created DROPS, a new social platform that lets you link songs to a location, add a picture and text, and share your DROPS with your friends. Every Drop is a song that you link to a certain location, because that song in that place has a special meaning for you.
DROPS is a mobile and desktop app. Every dropped song can be seen, discovered, found, and also listened to (via Spotify, no account needed), according to the location you search for. Some examples: • The romantic song you picked for the opening dance on your wedding. • The final banger of your favourite DJ at your first music festival. • The anthem of that unforgettable holiday with your girlfriend in France.
“Drop a song where it means a lot to you.”
The Drops platform is a never-ending source of stories, audio and video content, programme items, festival campaigns, playlist ideas, activations, etc. After its launch over 4,000 songs were dropped, in only a few days. DROPS even became a daily radio show on Studio Brussel, highlighting and playing the most remarkable DROPS of the day.