Fnac unwraps ho-ho-horiginal AI

Fnac unwraps ho-ho-horiginal AI

Challenge

Traditionally, the end of the year can be a stressful time, especially when it comes to finding the perfect gift. The same goes for the team at Fnac, who needs to create eye-catching imagery quickly to stay top of mind during the holiday season. Luckily, Fnac helps ease the stress by offering unique, original gifts for everyone, while Boondoggle takes the pressure off by swiftly creating high-resolution images to elevate point-of-sale materials. This ensures Fnac stays front and center in consumers’ minds during this busy, message-overloaded period.

Fnac ho-ho-horiginal store mock-up

Solution

To bring that message to life, we’ve created a striking visual. With a tight deadline and a clear concept in mind, we used AI tools and expertly crafted prompts to design a standout image. The result? A Fnac employee transformed into a Santa-like figure, bursting with inspiration sourced directly from Fnac’s shelves. The AI-generated image was of such high quality that it seamlessly fit across various formats, including print, point-of-sale materials, and even large window stickers.

But we didn’t stop there. The radio component of the campaign continued the fun, maintaining the quirky, self-deprecating tone from previous campaigns, ensuring the energy and spirit of the holiday season carried through every touchpoint.

Go beyond

Pulling off a Christmas campaign on short notice? Challenge accepted. Thanks to our Adobe partnership, our hands-on expertise in AI-generated visuals and our ability to move fast, we created a standout image that delivered high quality results—proving once again that great ideas (and great gifts) don’t have to come wrapped in stress.