CHANGE
COMES WITH
MICRO-DONATIONS
The Challenge
How can we support associations to get more donations as people turn away from NGO memberships and NGO’s have a hard time to collect new and younger gift contributors?
The Solution
We created Scan for Change, a separate brand and an engaging activation to nudge people to switch to regularly contributing smaller amounts to the causes they feel more connected with, thanks to our Payconiq by Bancontact app. We also build a specific campaign website: scanforchange.be