The Challenge

How to grow brand and business success, when you need to communicate different messages for multiple use cases to different target groups, all under one creative umbrella with less advertising budget.

The Solution

‘The World of Beep’ creative framework.

Beep, beep beep is the sound of a successful transaction made with the app. And this beeping makes every app user instantly happy. So, we created ‘The World of Beep’ framework, which is suitable for any type of message in both traditional and new communication channels.

The Impact

At the end of 2021, the number of unique active users grew by 265%, and the number of transactions increased by 665% while the media investment was reduced.

The brand uplift was above expectations with a Top of Mind of 77%, spontaneous awareness grew by 57% and we achieved the number 1 position in Net Promoter Score among all payment brands.