CHANGE
THE GAME
The Challenge
Relaunch the brand Trends / Trends Tendances, after it had been diluted through years of readers’ promotions without taking a solid stand as to what the brand stands for.
The Solution
Change the Game.
Highlighting the role of the magazine to present to Belgium the entrepreneurial talent that changes the game in their business and in society. Those who aspire to deliver a sustainable economic growth and who create more wealth in a good way. As a reputed magazine and as a community builder connects people who turn challenges into opportunities.
